0 - 1 UX design initiative, creating a launch strategy designed to build awareness, validate demand, and establish an emotional connection with a brand.
Timeline · 6 weeks
Design a coming-soon experience that could communicate the brand story, generate excitement, and encourage visitors to join a waitlist for future product updates.
Without a clear launch strategy, visitors could leave the website without taking action, making it difficult to build momentum before launch.
I designed a lightweight coming-soon website focused on storytelling and conversion.
Since visitors could not yet purchase a product, the primary objective was minimizing barriers to engagement.
The coming-soon format leveraged anticipation psychology by giving visitors a sense that they were gaining early access to something new.
The waitlist served both user and business goals. Visitors received a way to stay informed, while the business gained an early signal of market interest and potential demand.
