ABOUT / BEHAVIORAL DESIGN

Where psychology meets product design.

I design digital products by combining behavioral data, cognitive psychology, and strategic storytelling—turning complex systems into experiences that feel understandable, trustworthy, and human.

Charlotte, NC

UX strategy · Research · Interface systems

Designing for clarity under pressure

Cognitive Psychology, B.S.

A foundation in perception, attention, memory, and decision-making that shapes how I reduce cognitive load in interfaces.

10+ Years in Digital Marketing

Years of translating behavioral signals into strategy, conversion, retention, messaging, and product narrative.

Behavioral Heuristics

Applying Hick’s Law, Fitts’s Law, Gestalt principles, and choice architecture to make experiences easier to understand.

/ Professional Summary

The Full Picture.

With an academic foundation in psychology and marketing, I specialize in translating messy human signals into clear, usable products. My work connects research synthesis, interaction design, and product strategy so teams can make better decisions with less noise. I’m especially interested in the moments where users hesitate, compare, or recover from uncertainty.

I am motivated by uncovering underlying human motivations, designing with intention, and delivering solutions that resonate deeply—both with users and with the metrics that matter.

I believe good design is both humane and measurable: it should reduce friction, build trust, and create systems people can understand quickly. That means designing around attention, memory, motivation, and the context people are actually in, not idealized flows.

My leadership experience as an Army officer has shaped a resilient, precise, and outcome-oriented approach to problem-solving. I am comfortable operating in ambiguous environments, aligning diverse stakeholders, managing resources effectively, and driving results under pressure.

Contact

Resume

/ Now

Freelance UX Designer

2023 — Present

Leading product discovery, prototype validation, and UX systems for teams moving from ambiguity into action.

Digital Marketing Strategist

2014 — 2025

Built campaigns and content systems around behavioral data, audience research, and conversion insights.

Psychology + Human Behavior

Academic Foundation

Studied perception, memory, motivation, and cognition—the behavioral foundation behind my UX approach.